Option 1 is usually recommended in this case. Because the company operates in an marketplace that has reduced progress, hence it can increase marketplace share and income only by taking the customers from other players. As a result, it should tackle the Spanish competitor head-on by aggressively pricing its item. https://hbr-case-study-writing-he59687.blogchaat.com/31733699/an-unbiased-view-of-ivey-case-study-analysis