Face facts here: you're only in business to earn a make some money.
You can tweak things as you go along and improvements WILL come later - but if you attempt to get everything "right" before starting then you will never start. https://www.Digitaljournal.com/pr/news/press-advantage/trusted-pr-agency-in-phoenix-offering-premier-press-release-writing-services-and-celebrity-reputation-management