Travis Scott, one of the most influential figures in contemporary hip-hop, has made his mark not only as a musician but as a cultural icon. Through his alter ego "Cactus Jack," Scott has redefined the intersection of hip-hop and fashion, merging music, style, and business into a groundbreaking formula. This article explores how the Cactus Jack persona has reshaped the music industry, ... https://lookingawesome.co.uk/cactus-jack-journey-from-albums-to-brand-travis-scott/