Account-Based Marketing is the personalized and highly targeted approach to B2B marketing. It does not throw a wider fishing net like demand generation, instead, it addresses a particular cluster of high-value accounts as a separate market. It is a joint effort, and often, Marketing and sales teams have to hoist the flag together because they need to collaborate to generate micro-targ... https://abmtips.com/everything-you-need-to-know-account-based-marketing/