Branding is more than just a logo or a name. It’s the essence of what your business represents. Whether you’re a startup carving out your space in a crowded market or an established company looking to stay relevant, a strong brand can set you apart and make your marketing efforts far more effective. When done well, branding creates an emotional bond between your business and your ... https://www.armarketingtips.com/why-branding-matters-in-marketing/