Gen Z, born roughly between 1997 and 2012, is now stepping into adulthood. They’re entering the workforce, spending money, and setting cultural trends at warp speed. In the UAE, they make up a big chunk of the population and are already shaping the way brands communicate, campaign, and connect. https://socialtrendsme.com/the-8-second-test-can-your-brand-survive-gen-zs-scroll/