A b2b lead generation funnel creates steps that map to the buyer journey from awareness to decision stage. By attracting prospective buyers with relevant engagement content and providing value with nurturing touchpoints, and directing them toward purchase offers, there is an opportunity for consistent business growth. The intent to optimize each stage builds trust, elevates lead quali... https://demandifymedia.com/building-a-b2b-lead-generation-funnel-best-practices/